Hair clips

This project is the beginning of my journey with my hair clips business. This page shows my progress in research, prototype, and ideation of the brand and its products.

vision #1

Professions and Passions

My vision for this brand is to create fun, personal, funky hair accessories for people of all ages and genders. From a retired tennis player to a young girl passionate about animal rights, there is a clip for everybody. It helps others define and express their individual identities while all customers are accommodated across diverse hair types. This pathway of the brand would have a youthful feel, with a wide range of clips targeted toward young children.

vision #2

This vision is dazzles in rhinestones and gems, adding a sparkle to customer’s lives. The BLING version of my brand is for a more mature high fashion audience. It aims to inspire customers to be bold, confident and ultimately divas as they go out to express themselves individually in this world. Various hair types would also be taken into account in this version of my brand, as diversity and inclusion are of the utmost importance to me as a creator.

Comparasis

  • Targeted to children

  • Inclusive to all hair

    types

  • Promote self expression

  • Personal to customer

  • Affordable

  • Wide range of shapes

  • Promote individuality

  • Promote

    confidence

  • High fashion

  • Targeted to (young) adults

REsearch

Exploring and defining what my inspirations are as an artist and as a business woman, and asking the key questions:

What aspects do I want to continue and involve in my brand?

What aspects do I want to challenge and elevate in my brand?

How can I stand out from the competition?

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